11 September 2019

Tathra stalwarts decide its time to sell. Is this your big break?

| Ian Campbell
Start the conversation
Rob and Lesley White, gold medal winners at the 2016 South Coast Tourism Awards. Photo: Kramer Photography.

Rob and Lesley White, gold medal winners at the 2016 South Coast Tourism Awards. Photo: Kramer Photography.

Two stalwarts of the Sapphire Coast tourism industry are contimplating more holiday time for themselves as they look to sell their business and open a new chapter in their lives.

It’s hard to imagine Tathra Beach House Apartments without Rob and Lesley White.

The pair met while working in Thredbo during their mid-twenties, but started thinking about a life in Tathra in the early eighties.

“We were traveling back to Thredbo and decided to drive down the coast for a change, we saw the empty shop with a ‘To Let’ sign in the window,” Rob remembers.

“Tathra was the closest beach to the snow,” Lesley says.

That was 1982, soon after the restaurant ‘The Greatest Crepe’ was born, serving food Tathra locals and visitors still talk about now.

With the restaurant going well when the shop next door (now Tathra Bakery) became available, Lesley saw the potential for a gallery and gift shop to complement their food business. From there the business grew to be ‘Beach House Gallery’ – which is now the building that is ‘The Gap’ cafe.

After selling the restaurant eight years in and watching it change through various owners, the White’s took over again in the nineties and launched the hugely popular Mimosa Rocks Woodfire Pizza Restaurant.

While Rob and Lesley left the business many years ago their restaurant on Andy Poole Drive goes on under a different name.

Building and developing Tathra Beach House Apartments started in the late eighties and was mixed with having two boys, and an increasing commitment to the Bega Valley community.

Where it all started, the beach house that would start one of the regions's premier accommodation providers. Photo: Supplied.

Where it all started, the beach house that would give birth to one of the region’s premier accommodation providers. Photo: Supplied.

Rob says the decision to put the business on the market now makes sense, “we are still fit and healthy, however, the business can sometimes be fairly demanding and we know we can’t do the job properly for another 10 years.”

“We don’t want to be in a position where we would need to sell the business urgently. We would prefer to proactively work with our broker to get the right people to take over the business even if it takes a while,” he says.

The decision comes with some natural reflection about where they have come from and where they are headed.

Building the original six townhouses that front Tathra Beach came with many sleepless nights.

“Paul Keating was Treasurer and interest rates where 18%,” Lesley shivers.

In those days, what is now Tathra Beachside caravan park came right down to surf club and “Andy Poole Drive was just a bitumen track, no curb and guttering,” Rob says.

Progress, stage one of Tathra Beach House Apartments is complete. Photo: Supplied.

Progress, stage one of Tathra Beach House Apartments is complete, late 1980’s. Photo: Supplied.

“When we first opened, our reservation system was a red diary on the counter and a pencil and rubber, our advertising was putting an ad in the NRMA accommodation guide each year and occasionally, an advertisement in regional papers and we would post brochures out to anyone who rang.

“Now we have computers, websites, online reservation systems, Google, Expedia, Booking.com, Airbnb, and social media,” Rob smiles.

The change they have witnessed and at times encouraged over the last 30 years seems to be a highlight of the White’s career.

“Building and opening the very successful second stage of Tathra Beach House with Kaye and Ian Murray in 2002 is a real highlight, and then going on to win industry awards on five occasions,” Rob says.

“Being able to raise our two boys Mitch and Murray in such a wonderful area was also a highlight. Many families that came to stay with us year after year also became good family friends, our boys developed some great ongoing friendships.

“And when you spend close to 30 years building the business with the help of many people and many wonderful staff it does become part of your life and I think we will miss it,” he says.

Stage two of Tathra Beach House Apartments was completed in the early 2000's. Photo: Supplied.

Stage two of Tathra Beach House Apartments was completed in the early 2000’s. Photo: Supplied.

Lesley says they will “definitely be staying in Tathra, however, we also love the Snowy Mountains, so we will also spend a fair bit of time up there as well.”

“And spend more time traveling and visiting our boys who now live in Griffith and Bicheno in Tasmania.”

And Rob adds, “I have recently gained my recreational pilot’s licence and bought an aircraft so hopefully also some flying around Australia.”

Thinking of who the new owners might be, Rob and Lesley see great potential for further growth and success in the business.

“The world is getting smaller, Australians will continue to travel overseas in increasing numbers, particularly to the low-cost South East Asia and the Pacific,” Rob says.

“However I think we will also see increasing international visitation into regional Australia, and Tathra is well placed to benefit from the increasing demand for nature-based tourism.

“Tathra is a great family destination, the beach is our main attraction however we now also get a lot of mountain bike riders.

“Canberra is a big market for us. Weddings and corporate visitation are also important.

“But we see ourselves as part of the whole Sapphire Coast. As a region, we have a lot going for us and there is a lot we can do together,” Rob says.

For information on the sale of Tathra Beach House Apartments contact Neil Bourke at Accommodation Business Brokers via – [email protected] or phone 0447 448 824.

“Being a part of the Tathra community and local organisations is key, really important for whoever comes along. In a regional community we rely on each other to build success,” Rob says.

The Tathra Beach House footprint, right opposite the town's magnificent beach. Photo: Supplied.

The Tathra Beach House footprint, right opposite the town’s magnificent beach. Photo: Supplied.

#Tathra Beach House Apartments are sponsors of The Festival of Open Minds.

This is a sponsored article, though all opinions are the author’s own. For more information on paid content, see our sponsored content policy.

Start the conversation

Daily Digest

Do you like to know what’s happening around your region? Every day the About Regional team packages up our most popular stories and sends them straight to your inbox for free. Sign-up now for trusted local news that will never be behind a paywall.

By submitting your email address you are agreeing to Region Group's terms and conditions and privacy policy.