Lifeguards on Tathra Beach this February need your financial support

Tony McCabe & Kiama Thatcher from the Australian Lifeguard Service patrolling Tathra Beach in 2016. Photo Sarah Chenhall, Sapphire Coast Tourism.
Tony McCabe & Kiama Thatcher from the Australian Lifeguard Service patrolling Tathra Beach in 2016. Photo Sarah Chenhall, Sapphire Coast Tourism.

For the last 3 summers, businesses in Tathra and Bega have worked together to fund a beach safety program that has kept the famous red and yellow flags flying on Tathra Beach during February.

Our golden strip of sand has been the only beach south of Ulladulla with a 7-day-a-week lifeguard service during the final month of summer.

To build on the reputation Tathra has with grey nomads and young families at this magic time of year, the Tathra and District Business Chamber is once again seeking financial support from local businesses and organisations to keep the flags flying in 2018.

“February is a big month in Tathra, many young families and retirees are attracted to our beautiful beach after the busy school holiday period,” Chamber Vice President, Rob White says.

“The feedback from holidaymakers is always terrific, it’s clear that people come to Tathra during February because they know our beach is patrolled, this extends our summer and gives Tathra a point of difference,” Rob says.

Locals know that February is the best time of year on our beaches, daily temperatures are similar to January, but the water is warmer and the winds lighter.

Lifeguards employed by Bega Valley Shire Council keep watch over beach goers Monday to Friday during the summer school holidays, complimenting the outstanding volunteer effort each weekend from Tathra Surf Life Saving Club.

“But once school goes back after Australia Day the Council service stops, leaving visitors to our town and members of our community at risk,” Rob says.

“Council considered working with us to extend their service into February to take the pressure off the community fundraising effort, but we have been told they don’t have the budget.”

The Chamber is now hoping to raise the $13,000 needed to keep professional life guards on Tathra Beach, Monday to Friday from January 29 until February 23.

Secretary of the Chamber, Carmen Risby says the results speak for themselves.

“The extended beach patrols on Tathra Beach during February last year meant that lifeguards were on hand to perform 14 rescues,” Carman says.

“Our stats show that lifeguards kept watch over approximately 6200 people on Tathra Beach during weekdays last February.”

Businesses who take part will receive significant media exposure, and generate tremendous goodwill within the local community.

Thank you to the businesses who have already made a commitment – Tathra Big4, Tathra Beachside, Tathra & District Business Chamber, Tathra Beach House, Tathra Beach Bowling Club, Bendigo Bank, and Tathra Hotel. More are needed to keep the flags flying.

Please contact Rob White at Tathra Beach House Apartments for further information on becoming a business or organisation sponsor – rob@tathrabeachhouse.com.au or phone 6499 9900.

 

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Tourism showcase highlights local landmarks to global travel agents

Overseas travel agents dining at Fat Tony's Tathra. Photo: Gang Gang Tours
Overseas travel agents dining at Fat Tony’s Tathra. Photo: Gang Gang Tours

Foreign travel agents have just experienced a free Eurobodalla and Bega Valley holiday – all in the name of research for their customers back home.

Not a bad gig!

NSW Tourism Minister, Adam Marshall says, “We want to ensure that international travel agents are well informed about Australia’s number one state for tourism.”

“Helping put money into local pockets and boosting local economies,” Mr Marshall says.

Called familiarisation tours within the tourism trade or “famils”, three parties of 31 agents from America, the United Kingdom, Italy, and France have just sampled, South Coast Sea Planes, Montague Island Discovery Tours, Ngaran Ngaran Cultural Tours, Bodalla Dairy Shed, Drift Eden, and Tathra Beach House Apartments – among a host of other local attractions.

“These groups are specialist travel salespeople who will now understand our region better, this experience will help them sell our region,” says Anthony Osborne, Executive Officer of Sapphire Coast Tourism.

The three local famils hosted by Destination Southern NSW were part of a group of six tours that sprung from a trade event on the Gold Coast run by Tourism Australia, and follow on from famils to the Snowy Mountains in May and June with 26 participants.

Sea kayaking with Region X at Batemans Bay. Photo: Kerrie-Anne Benton
Sea kayaking with Region X at Batemans Bay. Photo: Josh Waterson 

“Two of the groups travelled to the South Coast from Sydney, the other from Canberra,” Mr Osborne says.

Eurobodalla Tourism Marketing Coordinator, Kerrie-Anne Benton, says the agents loved their South Coast experience.

“Nature, nature, and more nature, that’s why the Sapphire and Eurobodalla Coasts were selected for these familiarisations,” Ms Benton says.

“And with flights into and out of Canberra and Singapore now, a gateway for travel has emerged connecting our region to the world.”

The Jindabyne based, Gang Gang Tours acted as chaperones on two of the three local tours.

“I had eight lovely ladies from the USA, front-line travel agents who will take this experience home,” says Gang Gang owner, Janine Becker.

“Out of the eight, seven hadn’t been to Australia before,” Ms Becker says.

“One of the agents told me people are wanting to get off the tourist trail, which is our region’s big selling point.”

Happy travellers at Glass House Rocks Narooma. Photo: Gang Gang Tours
Happy travellers at Glass House Rocks Narooma. Photo: Gang Gang Tours

Aside from teaching them about us, these opportunities also serve as a learning experience for local tourism bosses and operators.

“It was interesting to hear about travel patterns in other countries,” Ms Becker says.

“Workers in the U.S only get two paid weeks of leave a year, which means the average holiday runs seven to ten days.

“European countries tend to get four weeks paid leave, so they have longer holidays and have a great opportunity to travel to regional areas overseas,” she says.

Ms Becker doesn’t think the international market will be the biggest part of the Gang Gang business model, but she is keen to grow its influence.

“This experience will help us target our marketing better,” Ms Becker says.

The other point that emerged was that in most cases, international markets travel outside Australia’s peak periods and in some cases in the heart of our off-peak season.

In the year ending June 2016, the Eurobodalla welcomed 28,000 international visitors – 20% from the U.K, 15% Germany, and 11% from the U.S.A

Kerrie-Anne Benton thinks it makes business sense to target overseas holidaymakers.

“Australia is a finite market whereas there is massive potential for international travel growth,” she says.

“Canberra has opened up new opportunities for the South Coast and we need to encourage more tourism businesses to be international ready and have options ready for travellers.”

Captain Sponge Bob at Pambula talking oysters. Photo: Gang Gang Tours
Talking oysters at Pambula with Captain Sponge’s  Magical Oyster Tours: Photo: Gang Gang Tours

Further south in the Bega Valley, Anthony Osborne is nodding.

“Australia continues to see growth in international visits while the domestic market is static, it’s a no-brainer for us to focus some resources on building this market, and we have extra funding this year from Bega Valley Shire Council to tackle that challenge,” Mr Osborne says.

“We need to develop more experiences around our unique selling points. Nature and the coast are the number one reasons international travellers come to Australia and we have that in spades.”

*About Regional content is made with the backing of members, people, and businesses supporting local storytelling. Thank you – Sprout Cafe and Local Produce in Eden, Shan Watts, Robyn Amair, Gabrielle Powell, and Phil Martin.

*Author is part-time media officer for Bega Valley Shire Council