10 September 2019

Eurobodalla launches 'All Kinds of Natural' - watch new TV ad here

| Ian Campbell
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Around 100 local tourism operators attended the launch pf the Eurobodalla's new tourism pitch. Photo: Ian Campbell.

Around 100 local tourism operators attended the launch of the Eurobodalla’s new tourism pitch. Photo: Ian Campbell.

The Eurobodalla has a new catchphrase as it pushes further out into the competitive tourism market.

‘All Kinds of Natural’ replaces the ‘Unspoilt Eurobodalla’ campaign of recent years. The new messaging and advertising push was unveiled last night (July 31) before 100 local tourism operators at the Basil Sellers Exhibition Centre in Moruya.

Eurobodalla Mayor Liz Innes says, the campaign and new brand are integral to Council’s fresh approach to tourism, which also includes new destination marketing, events and nature-based tourism strategies.

“The campaign launch is the culmination of many months of work to reposition Eurobodalla in a competitive domestic travel market. Our goal is ambitious and it’s to increase overnight visitation and expenditure by 25 percent by 2021,” she says.

“All Kinds of Natural is set to bring a greater awareness of Eurobodalla to individuals, couples and families living in busy urban centres.

“In particular, we’re focussing on couples aged in their thirties through fifties looking for adventure and are willing to pay for a quality experience.

“We’re also wanting to bring to the shire more of those families with kids aged eight to 15 years, looking to reconnect with nature and each other,” Cr Innes says.

Click play to watch the new Eurobodalla TV ad…

Council’s Director of Planning and Sustainability, Lindsay Usher says the 13-week campaign would highlight Eurobodalla as a hidden gem of the South Coast, with experiences revolving around three key themes – immerse, unearth, taste.

“Eurobodalla is the destination for visitors who want to get actively involved in nature, and rewards those who go the extra mile to explore our beaches and waterways,” Mr Usher says.

“All Kinds of Natural depicts the rich stories about the life of Eurobodalla and the experiences visitors can expect.”

The campaign will be seen in TV advertising in ACT, regional NSW and regional Victoria, and online in promotional videos including the Destination NSW and Council Facebook and Instagram.

It will also appear on the visitnsw.com homepage, visible to more than 120,000 visitors every month. A range of PR and media activities will continue throughout the 13-week campaign, including a visit by Sydney Weekender and Sunrise morning show.

Eurobodalla tourism businesses will be able to get involved by using the campaign images, social media artwork and promotional text for their own marketing.

All Kinds of Natural has been jointly funded by Eurobodalla Council and the NSW Government through the Regional Tourism Fund, each contributing $320,000, with a focus on showcasing the appeal of Eurobodalla as a holiday or short break destination during the region’s shoulder season.

Check out the shire’s new pitch to holidaymakers at the Eurobodalla Tourism website.

Click play for our live interview with Mayor Liz Innes and Steve Piction from VIP Private Tours

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We have a great opportunity to make the tourist potential of the South Coast … “The Kakadu of the South Coast” with all its natural waterways, forests and secluded beaches. Instead we have the Eurobodalla Shire Council (ESC) hell-bent on destroying that with their extreme Rural Lands Planning Proposal (ERLPP). Close your eyes for 10-20 years and then wake up to exclaim … how did that get ruined! The answer will be the ERLPP.

The planning proposal could lead to over 1,800 new dwellings spread across the entire Rural landscape, including heavily forested areas that have a high bushfire risk. Urban areas are for significantly increased dwellings … not the rural lands.

Many developments would require 100m clearing for 10kw Asset Protection Zones (APZ’s). That means about 3.3 ha of clearing is required for a NSW average sized new home. With sheds on it then it would be 4.6 ha. This will eventually result in large areas cleared in many of the heavily forested high conservation areas of the shire.

The number of dwellings is not the final extent of changes in the ERLPP. What seems to have been not fully appreciated is the ERLPP potentially allows for an increased large range of facilities and constructions in the rural zones such as the following and much, much more: Group Homes; Educational Establishments; Child Care Centre; Seniors Housing; Respite Centre; Health Services Facility; Tourist accommodation facility; Function Centres; Entertainment Facility; Place of Public Worship; Home occupation sex services; Exhibition homes and villages; Funeral houses; Health service facilities; Storage premises; Water recreation structures; Warehouse and distribution centres; Waste or resource management facilities; Wholesale suppliers; Cemeteries; Correction centres; Crematoria; Electricity generating establishments.

These land uses are mostly appropriate for in or near Urban areas … not spread through the Rural lands. The rejection and subsequent challenging of expensive DA’s will lead to numerous legal battles because of the unrealistic development expectations suggested by the 84 RU1 land use possibilities and 75 RU4 land use possibilities. As a result, inappropriate DA’s could be forced through and the subsequent clearing, runoff and pollution will impact many of our pristine waterways and environment.

ESC has a poor record in following up non-compliance by landholders and developers who do not co-operate, as many recent examples demonstrate. The bushfire risks, alienation of prime agricultural land, water security and environmental impacts of all these additional land use constructions and tourist-filled facilities in these Rural zones have been a great concern for 6 state agencies. The need for very large 10kw APZ’s in High Conservation Value (HCV) land will undermine RFS and OEH key objectives of protection of environmental assets.

We need to insist that the specific concerns of the 6 State agencies are accepted. We need sensible planning that learns from the few isolated mistakes with the previous E3 proposals without throwing everything out to make room for the current extreme Rural Lands Planning Proposal. The ESC has failed to resolve the concerns of the RFS and the OEH and makes no attempt to address the concerns of DPI Fisheries, DPI Agriculture, DPI Water, Local Land Services, the oyster industry

Not really the whole story unfortunately. Check out the trashed forests just north of Mogo on the eastern side of the highway or take a short drive along Buckenbowra Road on the western side of the highway just south of Mogo.
Trashing our tourism potential.

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