Australia’s Oyster Coast CEO Devin Watson was excited about the launch of Oystersmiths. Photo: David Rogers Photography.
A new consumer brand, Oystersmiths, has been launched by the NSW South Coast-based producer Australia’s Oyster Coast (AOC).
AOC, which also owns Appellation Oysters, is the country’s largest producer of food-grade rock oysters and launched the new brand partly to promote oysters as a healthy and sustainable seafood choice.
“Oystersmiths is what we call a ‘curated premium’ brand designed to drive oyster consumption,” AOC’s CEO Devin Watson said.
“The brand is a carefully curated selection across multiple oyster species, including rock, pacific, and angasi oysters, available in various formats to suit the dynamic needs of chefs and restaurants.”
He said oysters were packed with nutrition and that Oystersmiths’ and Appellation Oysters’ products were produced in a way that was environmentally responsible.
“We are not only providing premium oysters, but also spreading the message that oysters are healthy for us and for the planet,” Mr Watson said.
Bermagui has one of the estuaries that Oystersmiths uses for its products. Photo: David Rogers Photography via Australia’s Oyster Coast.
An AOC spokesperson said oysters were rich in vitamins and minerals, including zinc, iron, and omega-3 fatty acids, while they were also a source of lean protein and had a low environmental impact compared to other forms of animal farming.
The spokesperson said the company was experiencing sustained growth while remaining committed to sustainable food production.
“Our industry is committed to being here for future generations,” Mr Watson said.
Oystersmiths has oyster farms in eight NSW estuaries: Hastings River, Wallis Lake, Shoalhaven, Narooma, Bermagui, Wapengo, Nelsons Lagoon and Merimbula.
It also sources from 20 NSW estuaries as well as from Tasmania, South Australia and Western Australia.
AOC was founded in 2013 as a co-op between farmers to improve industry standards before it became a commercial enterprise.
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