Order up! Public servant Zac Jerrim is launching his food truck in Googong this weekend. Photo: Charlotte Jerrim.
Like many of us, Zac Jerrim likes to order a good burger when out for a bite to eat. Unlike us, he’s been taking careful notes about what he’s ordered.
His wife Charlotte decided to film him as he ate the burgers and reviewed them. The first from October 2021 went viral, and the Instagram account, @_all.aboutburgers, has since attracted nearly 20,000 followers.
“It was just a bit of fun, and then I found myself getting quite invested in the whole thing,” he told Region.
“We used to post every Wednesday night and I’ve had people message me, ‘My whole week revolves around your burger reviews.'”
Now, the public servant and burger blogger is set to open a food truck, serving his own creations.
“The opportunity came up, and it was a really good opportunity – I thought, ‘It’s now or never,'” he said.
“I wasn’t really in the market for a food truck. A friend was looking to sell theirs and get rid of it, because they hadn’t been using it for a while.
“I wanted to see what we can make of it and move out of our three-by-three-metre gazebo into a food trailer.”
Mr Jerrim recently picked up the trailer and went straight to work getting it ready to take orders.
“Six or seven weeks of work went into just getting it to where we wanted,” he said.
“I worked on it every day after work and on the weekends.”
A soft launch saw Mr Jerrim start serving some customers.
“We were keeping it quiet, but we’ve been operating it the last two weekends, just trialing different systems and stuff like that,” he said.
“We wanted to make sure everything we did worked properly, but now we want to get our burgers into more people’s mouths.”
At his food truck, hungry patrons can purchase a cheeseburger or a fried onion smash (that is, a burger with fried onions pressed into the patty), with meat sourced from their butcher, Southland’s Quality Meats in Mawson.
“I want people coming to us knowing it’s going to be that good every time,” he said.
The menu was inspired by a lesson he learned in trying and reviewing dozens of burgers: sometimes, simple is better.
“The people that do something simple consistently well were always the better ones, to me, than burgers that had too much,” he said.
“It’s hard to reinvent the wheel with a burger; you’re always going to take inspiration from other people.”
While his food truck is officially being launched at Kitefest, a Father’s Day event in Googong in NSW, Mr Jerrim is keen to develop the operation.
“With the food truck, it opens up a lot more opportunities to do different events, rather than the gazebo,” he said.
“Every week we post where we’re going to be on the Saturday or the Sunday, and we have a couple of regular events that we attend.
“We’re looking to get a semi-permanent spot somewhere that we can set up [the truck] during the week.”
Follow All About Burgers on Facebook or on Instagram at @_all.aboutburgers.
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