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Agricultural Societies Council of NSW becomes AgShows NSW and is now seeking designers for new logo

Max O'Driscoll13 October 2021
Goulburn Show

Crowds at the Goulburn Show in March 2020. Photo: Goulburn Show Facebook page.

Calling all graphic designers with a love for their local show.

The Agricultural Societies Council of NSW will now operate under the trading name, “AgShows” and are seeking a design-minded person to create a logo to accompany the name change.

The organisation has existed since 1929 with the central aim of supporting the tens of thousands of volunteers who run the 192 agricultural shows they support across the state.

President at AgShows, Tim Capp, explained the reasoning behind the name change and subsequent new logo, saying the board was wanting to state the organisation’s purpose more plainly.

Tim Capp

President of AgShows Tim Capp. Photo: Supplied.

“Over the years, it has had several name changes. Most recently, the board resolved to maintain the current name Agricultural Societies Council of NSW Ltd as the legal entity but add a trading name ‘AgShows NSW’ as a public-facing brand.”

“This public-facing brand needs a logo, and we reckon there’s someone out there who loves their local show, understands what we’re all about and has the design skill needed to bring our new name to life,” said Mr Capp.


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To enter, applicants must use inDesign to create a logo, supply the logo in both colour and black and white, include 200 words explaining the design rationale and 200 words introducing themselves and their link to agricultural shows.

Entries will close at 5 pm on 31 October. The winner will receive a $300 voucher to Accor Hotels and be celebrated publicly as the new logo is launched.

For more information head to the AgShows website.

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